Achieving sustainable corporate growth and measuring performance require setting the right goals, which is the key to success. It is crucial to adopt a performance system that aligns with the organization's strategies and is embraced by all employees, meeting the requirements of the modern age. At Çalık Holding, the performance processes of our colleagues are structured based on the New Generation Performance System – OKR (Objectives and Key Results) methodology. We adopt the OKR methodology to implement goals that align with our mission and vision.

Objectives are concrete, action-oriented, and inspiring goals that align with the company's strategy. They are short, memorable, and engaging statements that describe the point of success being aimed for.

Key results are the criteria set to track the objectives on the path to success. They are clear, data-driven numerical expressions that clearly indicate whether the objective has been achieved.

The OKR methodology helps organizations align and harmonize their goals with measurable results, promoting collaboration and participation among teams. By making goals and results visible to all stakeholders, it encourages transparency and accountability.

There are differences between the OKR methodology and the key performance indicator (KPI) method in performance management..

OKRs are used to set and communicate clear, ambitious goals at different levels of the organization, focusing on goals that ensure the right momentum and strategic alignment.

KPIs are criteria used to evaluate the success of an activity. They are typically used to measure the stable state of business as usual.

OKRs are designed to be challenging and inspiring, showing whether goals have been achieved.

OKRs promote alignment across different levels of an organization by linking team and individual goals to the company's strategic objectives, while KPIs are set within the context of existing processes and long-term goals without requiring alignment on specific goals.

OKRs are strategic and focus on goals that drive the organization forward. They are about setting and achieving ambitious goals that can transform the organization.

KPIs are more focused on maintaining and improving existing processes. They are concerned with measuring the effectiveness and efficiency of ongoing activities.

At Çalık Holding, we believe in the necessity of a performance management system that embraces an agile approach and a culture of transparency, where employees are involved in strategic processes and that captures the spirit of the times. Teams work towards individual and shared goals aligned in the same direction, demonstrating their performance for goals that inspire, motivate, and focus on success.